{"id":5213,"date":"2021-08-27T03:56:57","date_gmt":"2021-08-27T03:56:57","guid":{"rendered":"https:\/\/buyerschoice3.wpengine.com\/?p=5213"},"modified":"2021-12-21T08:51:05","modified_gmt":"2021-12-20T21:51:05","slug":"seo-copywriting-tips-for-brokers","status":"publish","type":"post","link":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/","title":{"rendered":"SEO Copywriting tips for brokers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5213\" class=\"elementor elementor-5213\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14c55f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14c55f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;59a69b5&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2eb155\" data-id=\"d2eb155\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b65af70 elementor-widget elementor-widget-image\" data-id=\"b65af70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/seo-mortgage-brokers.svg\" class=\"attachment-medium_large size-medium_large wp-image-6630\" alt=\"SEO written on the ground with a pair of sneakered feet\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34e4b16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34e4b16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c89b350&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b57a735\" data-id=\"b57a735\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-341f9cd elementor-widget elementor-widget-heading\" data-id=\"341f9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 steps for getting found on Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-088a200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"088a200\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;d63388e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-306a0ce\" data-id=\"306a0ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c74433 elementor-widget elementor-widget-text-editor\" data-id=\"3c74433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The world of financial services is complex, but your content shouldn\u2019t be. The best websites cut through the jargon, are engaging, provide value for your audience and position you as an authority in your field.&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); background-color: var( --e-global-color-35e3ff83 );\">One of the most common reasons websites fail to gain traffic is poor copywriting. The good news: the brokerage world is packed with potential when it comes to content.&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); background-color: var( --e-global-color-35e3ff83 );\">We\u2019re sharing our top SEO copywriting tips that get you showing up on the big search engines and noticed by more of your dream customers.<\/span><\/p>\n<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); background-color: var( --e-global-color-35e3ff83 );\">In this article, you\u2019ll learn the real, actionable steps you need to take to write SEO friendly web copy and blog articles. We\u2019re even sharing some tailored keyword research for brokers and suggestions for your first blog articles.&nbsp;<\/b><\/p>\n<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); background-color: var( --e-global-color-35e3ff83 );\">Read on for more.&nbsp;<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ba8df1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ba8df1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;97817df&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0be49b7\" data-id=\"0be49b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e5bc4 elementor-widget elementor-widget-text-editor\" data-id=\"05e5bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Table of Contents:<\/b><\/h3><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1WYh-t-rGTvB8OgJTV2lCESlX23scD3KTS7MB7hZzH3Y\/edit#heading=h.tessy8xg0bbk\"><span style=\"font-weight: 400;\">What is SEO<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1WYh-t-rGTvB8OgJTV2lCESlX23scD3KTS7MB7hZzH3Y\/edit#heading=h.inus8n133yqf\"><span style=\"font-weight: 400;\">Target Audience<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1WYh-t-rGTvB8OgJTV2lCESlX23scD3KTS7MB7hZzH3Y\/edit#heading=h.kgbfumnlk5fo\"><span style=\"font-weight: 400;\">Finance-related Content<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1WYh-t-rGTvB8OgJTV2lCESlX23scD3KTS7MB7hZzH3Y\/edit#heading=h.u3axwx3okqsd\"><span style=\"font-weight: 400;\">Maximise Keywords<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1nryujhFHbYhCu_37eQodMbkCGOPiJK6bXcyMC4lqUZY\/edit#heading=h.u7flo0dzwkqb\"><span style=\"font-weight: 400;\">Use Links<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1WYh-t-rGTvB8OgJTV2lCESlX23scD3KTS7MB7hZzH3Y\/edit#heading=h.mo0gv6xpvw75\"><span style=\"font-weight: 400;\">Blog Topics for financial services<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d978c94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d978c94\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fcd0a56&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6f899b\" data-id=\"a6f899b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9d22b2 elementor-widget elementor-widget-text-editor\" data-id=\"b9d22b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #08509c;\"><b>SEO, but not as you know it\u00a0<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">Working in finance you\u2019d be forgiven for confusing the meaning of SEO.\u00a0 When it comes to copywriting we\u2019re not referring to \u2018seasoned equity offers\u2019, but rather <\/span><b>Search Engine Optimisation.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">But what does that mean?<\/span><\/p><p><span style=\"font-weight: 400;\">To put it simply, SEO involves \u2018optimising\u2019 your website to increase your visibility on big search engines such as Google, Bing, and Yahoo. The more visible you are on Google, the more potential traffic there is for you and your business.<\/span><\/p><p><b>So, how does SEO copywriting work?<\/b><\/p><p><span style=\"font-weight: 400;\">There are a few key steps when it comes to writing SEO friendly content:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the <\/span><b>keywords <\/b><span style=\"font-weight: 400;\">your audience is searching for and use these keywords to create quality content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structure your copy using<\/b><span style=\"font-weight: 400;\"> headings, subheadings, and easy to read paragraphs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include your keywords in all of the places that Google likes them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include internal and external <\/span><b>links. <\/b><p>\u00a0<\/p><\/li><\/ul><h3><span style=\"color: #08509c;\"><b>\u00a0<\/b><\/span><\/h3><h3><span style=\"color: #08509c;\"><b>6 tips to improve your SEO and boost your traffic<\/b><\/span><\/h3><h3><b><br \/><\/b><span style=\"color: #08509c;\"><b>SEO Copywriting Tip #1: Know your target audience<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">When thinking about who your audience is, it\u2019s not just about age, location or gender. Try and dig a little deeper and identify their:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dreams<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desires<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Challenges<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Struggles<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When you understand this you can begin to create content that\u2019s impactful and really resonates.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color: #08509c;\"><b>SEO Copywriting Tip #2: Cut out the jargon and use plain English\u00a0<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">Using plain English is absolutely crucial when it comes to copywriting. This is especially true when it comes to the finance industry.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s easy to get caught up in the finer details of your craft.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With so much knowledge and expertise to impart, you may quickly end up using industry jargon that the average reader will find difficult to understand.<\/span><\/p><p><span style=\"font-weight: 400;\">Show your clients that you know your stuff without writing an academic paper.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What does that mean?<\/span><\/p><p><span style=\"font-weight: 400;\">Consider how an outsider would understand your work.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/www.forbes.com\/profile\/warren-buffett\/?sh=1cf4a5546398\"><span style=\"font-weight: 400;\">Warren Buffet<\/span><\/a><span style=\"font-weight: 400;\"> for example:<\/span><\/p><p><span style=\"font-weight: 400;\">Warren Buffet writes his annual letter to shareholders as if he\u2019s talking to his sisters. He starts with \u2018Dear Doris and Bertie\u2019 and then deletes before he hits send.<\/span><\/p><p><span style=\"font-weight: 400;\">While his sisters are smart, they\u2019re not businesswomen and not up-to-date with industry language. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-720b457 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"720b457\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;20edc2a&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-715cb0f\" data-id=\"715cb0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7baebc elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-widget elementor-widget-blockquote\" data-id=\"b7baebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<span><span style=\"font-size: 16pt;background-color: transparent;font-weight: 700;font-style: italic;vertical-align: baseline\">\u201c They\u2019re not active in business, so they\u2019re not reading about it every day. I pretend that they\u2019ve been away for a year, and I\u2019m reporting to them on their investment.\u201d <\/span><\/span>\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Warren Buffet - Chairman and CEO of Berkshire Hathaway <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%3Cspan%3E%3Cspan+style%3D%22font-size%3A+16pt%3B+font-family%3A+%26quot%3BTimes+New+Roman%26quot%3B%3B+background-color%3A+transparent%3B+font-weight%3A+700%3B+font-style%3A+italic%3B+font-variant-numeric%3A+normal%3B+font-variant-east-asian%3A+normal%3B+vertical-align%3A+baseline%3B%22%3E%E2%80%9C+They%E2%80%99re+not+active+in+business%2C+so+they%E2%80%99re+not+reading+about+it+every+day.+I+pretend+that+they%E2%80%99ve+been+away+for+a+year%2C+and+I%E2%80%99m+reporting+to+them+on+their+investment.%E2%80%9D+%3C%2Fspan%3E%3C%2Fspan%3E+%E2%80%94+Warren+Buffet+-+Chairman+and+CEO+of+Berkshire+Hathaway+&amp;url=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fcarminegallo%2F2019%2F02%2F27%2Fwarren-buffetts-storytelling-skills-shine-in-his-annual-letter%2F%3Fsh%3D6dc27cb5a7ce\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9ecdeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9ecdeb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5cbe0f6&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15806a7\" data-id=\"15806a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1915a0 elementor-widget elementor-widget-text-editor\" data-id=\"b1915a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Buffett\u2019s writing strategy makes complicated advice digestible to investors at every level. He shares his vast expertise on a range of topics in a way that\u2019s informative but with minimal jargon.<\/span><\/p><p><span style=\"font-weight: 400;\">Taking a page out of Buffet\u2019s book, consider how your average customer would understand your work.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Explain simply with small pieces of digestible content that offer clear, actionable insights. When in doubt, read your copy out loud to yourself or a friend.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re stumbling over your words, or your friend needs added explanation, then break it down some more.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color: #08509c;\"><b>SEO copywriting tip #3: make it easy to read<\/b><\/span><\/h3><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); background-color: var( --e-global-color-35e3ff83 );\">Unfortunately, the truth is, readers online are unlikely to read every word you write.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When reading on screens, we tend to look for small sections of scannable info.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Follow these tips to create scannable copy:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a table of contents at the top of the blog article<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use headers and subheaders<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep paragraphs short\u00a0 (3 &#8211; 4 sentences max)\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>bold<\/b><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">italics <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">underlines<\/span><span style=\"font-weight: 400;\"> for emphasis<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use H1, H2, H3 headers for clear structure<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include bullet points for quick facts<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54eb579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54eb579\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;665781e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98ce835\" data-id=\"98ce835\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad3bd3 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-widget elementor-widget-blockquote\" data-id=\"2ad3bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<span id=\"docs-internal-guid-06379364-7fff-9481-39b2-c997c0750a1b\"><span style=\"font-size: 14pt;background-color: transparent;font-weight: 700;font-style: italic;vertical-align: baseline\">\u201cHeaders break down your content, make it easier to read, and structure your flow of information.&nbsp; Header tags are also one of Google\u2019s many ranking factors. Good use of headers and keywords sends a strong signal to Google about the quality of the content on a given page.\u201d <\/span><\/span>\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%3Cspan+id%3D%22docs-internal-guid-06379364-7fff-9481-39b2-c997c0750a1b%22%3E%3Cspan+style%3D%22font-size%3A+14pt%3B+font-family%3A+%26quot%3BTimes+New+Roman%26quot%3B%3B+background-color%3A+transparent%3B+font-weight%3A+700%3B+font-style%3A+italic%3B+font-variant-numeric%3A+normal%3B+font-variant-east-asian%3A+normal%3B+vertical-align%3A+baseline%3B%22%3E%E2%80%9CHeaders+break+down+your+content%2C+make+it+easier+to+read%2C+and+structure+your+flow+of+information.%26nbsp%3B+Header+tags+are+also+one+of+Google%E2%80%99s+many+ranking+factors.+Good+use+of+headers+and+keywords+sends+a+strong+signal+to+Google+about+the+quality+of+the+content+on+a+given+page.%E2%80%9D+%3C%2Fspan%3E%3C%2Fspan%3E&amp;url=https%3A%2F%2Fbuyerschoice.com.au%2Fseo-copywriting-tips-for-brokers%2F\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-448dc27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"448dc27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;8220cbf&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f637fd6\" data-id=\"f637fd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0b526 elementor-widget elementor-widget-text-editor\" data-id=\"3d0b526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #08509c;\"><b>SEO copywriting tip #4: know your keywords<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">It\u2019s good practice to include relevant keywords within your copy. A keyword is what your dream clients are searching for on Google. When you know what they\u2019re searching, you can then provide the answers and information they need.<br \/><br \/><\/span><\/p><p><b>Top Tips:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do the research:<\/b><span style=\"font-weight: 400;\"> choose keywords that have a high search volume but are easy enough to rank for. Some good keyword research tools are:<\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\"> Semrush<\/span><\/a><span style=\"font-weight: 400;\"> (Paid)\u00a0 <\/span><a href=\"https:\/\/ads.google.com\/intl\/en_au\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">Google Keyword Planner <\/span><\/a><span style=\"font-weight: 400;\">(Free), and <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><span style=\"font-weight: 400;\"> (Paid\/Free)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don\u2019t \u2018keyword stuff\u2019<\/b><span style=\"font-weight: 400;\"> your site with hundreds of keywords on a page. A general rule of thumb is to use your primary keyword around 5 times in your content per 1,000 words.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aim to use your<\/span> <span style=\"font-weight: 400;\">keywords in <\/span><b>headers, image titles<\/b><span style=\"font-weight: 400;\"> and the first 100 words if it makes sense to do so.<\/span><\/li><\/ul><h4><br \/><span style=\"color: #08509c;\">General keyword suggestions<\/span><\/h4><p><span style=\"font-weight: 400;\">Finding the right keywords and ideas to write about can be the most frustrating part of the writing process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Short on time and need a little inspiration?<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s a few keywords that you might like to use as blog topics or on your service pages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5e84e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5e84e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c9b5a9c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a4148f\" data-id=\"5a4148f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bffa03 elementor-widget elementor-widget-image\" data-id=\"4bffa03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"190\" src=\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-30-at-3.07.35-pm.png\" class=\"attachment-large size-large wp-image-5227\" alt=\"table with keyword, volume and keyword difficulty\" srcset=\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-30-at-3.07.35-pm.png 626w, https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-30-at-3.07.35-pm-300x91.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49bbe3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49bbe3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;96aca30&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eea3062\" data-id=\"eea3062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b78835b elementor-widget elementor-widget-text-editor\" data-id=\"b78835b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">NOTE: We selected these keywords because they have a <\/span><b>low competition difficulty <\/b><span style=\"font-weight: 400;\">and a r<\/span><b>easonable search volume.<br \/><br \/><\/b><\/p><h4><span style=\"color: #08509c;\">Local keyword suggestions (great for your services page)<\/span><\/h4><p><a href=\"https:\/\/www.searchenginewatch.com\/2014\/04\/09\/80-of-local-searches-on-mobile-phones-convert-study\/\"><span style=\"font-weight: 400;\">80% of people use search engines to help them find businesses in their local area.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To improve your chances of appearing in these search results use keywords that are location specific.<\/span><\/p><p><span style=\"font-weight: 400;\">So, how do you find local keywords?<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>Include your location or service area.<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Weave in your industry-related keywords eg.<\/b> <b><i>broker, home mortgage loans, business finance etc.<\/i><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add keyword modifiers that speak to the<\/b> <b>quality of your service eg. <\/b><b><i>best <\/i><\/b><b>mortgage brokers in Adelaide.<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>To get you started, here are a few ideas: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-245a8cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"245a8cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;d0b7e4c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f747cc4\" data-id=\"f747cc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84b15ff elementor-widget elementor-widget-image\" data-id=\"84b15ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"619\" height=\"163\" src=\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-30-at-3.14.45-pm.png\" class=\"attachment-large size-large wp-image-5228\" alt=\"\" srcset=\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-30-at-3.14.45-pm.png 619w, https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-30-at-3.14.45-pm-300x79.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d702952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d702952\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a8b7b70&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7faf37\" data-id=\"f7faf37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcca90f elementor-widget elementor-widget-text-editor\" data-id=\"fcca90f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><span style=\"color: #08509c;\">Blog topics for brokers and financial advisors<\/span>\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\"><br \/>Blogs generate <\/span><a href=\"https:\/\/www.csio.com\/sites\/default\/files\/legacy\/assets\/docs\/white-papers\/csio_white_paper_search_engine_optimization_seo_tips_for_brokers.pdf\"><span style=\"font-weight: 400;\">7 times more traffic than static websites (Empowerkit 2013)<\/span><\/a><span style=\"font-weight: 400;\">. Keep your website current and helpful for new, existing and potential clients with regular, fresh blog content.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are just a few blog post suggestions, based on our own research for brokers:<br \/><br \/><\/span><\/p><p><b>Loan Brokers:\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">International commercial loans &#8211; fast and easy ways to get them<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Government guaranteed loans explained<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Country Road: why everyone is loving regional living\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Development brokers:\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does property development finance work?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ultimate guide to property development loans<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subdivision finance for land &#8211; What is it, and how can it work\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Mortgage Broker<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X ways a commercial finance broker can be a powerful tool for your business<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why should you use a business finance broker?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What to look for in your new home loan<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Deposit Bonds<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is bond insurance compulsory?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do I really need a deposit bond? What is a deposit bond, and how to use one<\/span><\/li><\/ul><p>\u00a0<\/p><h3><span style=\"color: #08509c;\"><b>SEO copywriting tip #5: use links<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">Using links within your content can help to improve your SEO. Links show Google that your content is credible and help your users navigate your website.<\/span><\/p><p><span style=\"font-weight: 400;\">There are 3 main types of links:<\/span><\/p><ul><li aria-level=\"1\"><b>Internal<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>External<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Backlinks<\/b><\/li><\/ul><h4><span style=\"color: #08509c;\"><b><br \/>Internal Links<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Internal link<\/span><b>s<\/b><span style=\"font-weight: 400;\"> lead the reader to complementary or related pages on your website.\u00a0<\/span><\/p><h4><span style=\"color: #08509c;\"><b><br \/>External Links<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">External links are typically used to cite content or resources from another reputable site.\u00a0<\/span><\/p><h4><span style=\"color: #08509c;\"><b><br \/>Backlinks<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Backlinks<\/span> <span style=\"font-weight: 400;\">are links to your website placed on other reputable sites. Google views these types of links as a little tick of approval.\u00a0<br \/><br \/><\/span><\/p><h3><span style=\"color: #08509c;\"><b>SEO Copywriting Tip #6: Include a strong call to action (CTA)<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">Remember the reason you\u2019re writing your web copy. While you want to help the reader, the end goal is that they take some sort of action on your website.<\/span><\/p><p><span style=\"font-weight: 400;\">This action could be as simple as subscribing to your newsletter, downloading your free resource, or booking in with your team.<\/span><\/p><p><span style=\"font-weight: 400;\">In many ways, your CTA is the most valuable bit of copy on your page as it gives users the next step along the buyer\u2019s journey.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Now that you know more about SEO copywriting, you can start optimising your website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not sure where to start?<\/span><\/p><p><span style=\"font-weight: 400;\">Get professional help from an<\/span><a href=\"https:\/\/www.socialswell.com.au\/\"><span style=\"font-weight: 400;\"> SEO Copywriter.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f4f6cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f4f6cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;8aed69a&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ee6cd4\" data-id=\"6ee6cd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d094a2 elementor-widget elementor-widget-author-box\" data-id=\"4d094a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.socialswell.com.au\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/dom-kimber-seo-copywriter-300x200.jpg\" alt=\"Picture of Dom Kimber\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.socialswell.com.au\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDom Kimber\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Dom Kimber is an SEO Copywriter and is the founder of Social Swell.<br \/>\nDom and her team specialise in web copywriting and SEO and work with brands to create strategy, develop content, and grow their businesses online.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>6 steps for getting found on Google The world of financial services is complex, but your content shouldn\u2019t be. The best websites cut through the jargon, are engaging, provide value for your audience and position you as an authority in your field.&nbsp; One of the most common reasons websites fail to gain traffic is poor [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5257,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[229,227,225],"tags":[],"class_list":["post-5213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-a-better-business","category-marketing-for-brokers","category-more-from-buyers-choice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 SEO copywriting hacks for brokers | Buyers Choice<\/title>\n<meta name=\"description\" content=\"If you\u2019re a broker, SEO should be a key part of your marketing strategy. Not sure where to start? Our SEO copywriting tips are here to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 SEO copywriting hacks for brokers | Buyers Choice\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re a broker, SEO should be a key part of your marketing strategy. Not sure where to start? Our SEO copywriting tips are here to help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/\" \/>\n<meta property=\"og:site_name\" content=\"Buyers Choice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buyerschoicehomeloanadvisoryservice\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-27T03:56:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-20T21:51:05+00:00\" \/>\n<meta name=\"author\" content=\"it\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"it\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/\"},\"author\":{\"name\":\"it\",\"@id\":\"https:\/\/buyerschoice.com.au\/#\/schema\/person\/79104b46f040a3b948b95e8275d6ceb2\"},\"headline\":\"SEO Copywriting tips for brokers\",\"datePublished\":\"2021-08-27T03:56:57+00:00\",\"dateModified\":\"2021-12-20T21:51:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/\"},\"wordCount\":1456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/buyerschoice.com.au\/#organization\"},\"image\":{\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/SEO-copywriting-tips-for-brokers.svg\",\"articleSection\":[\"Building a Better Business\",\"Marketing for brokers\",\"More from Buyers Choice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/\",\"url\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/\",\"name\":\"6 SEO copywriting hacks for brokers | Buyers Choice\",\"isPartOf\":{\"@id\":\"https:\/\/buyerschoice.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/SEO-copywriting-tips-for-brokers.svg\",\"datePublished\":\"2021-08-27T03:56:57+00:00\",\"dateModified\":\"2021-12-20T21:51:05+00:00\",\"description\":\"If you\u2019re a broker, SEO should be a key part of your marketing strategy. Not sure where to start? Our SEO copywriting tips are here to help.\",\"breadcrumb\":{\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#primaryimage\",\"url\":\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/SEO-copywriting-tips-for-brokers.svg\",\"contentUrl\":\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/SEO-copywriting-tips-for-brokers.svg\",\"width\":420,\"height\":236.249991,\"caption\":\"SEO Copywriting tips for brokers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/buyerschoice.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Copywriting tips for brokers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/buyerschoice.com.au\/#website\",\"url\":\"https:\/\/buyerschoice.com.au\/\",\"name\":\"Buyers Choice\",\"description\":\"Buyers Choice\",\"publisher\":{\"@id\":\"https:\/\/buyerschoice.com.au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/buyerschoice.com.au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/buyerschoice.com.au\/#organization\",\"name\":\"Buyers Choice\",\"url\":\"https:\/\/buyerschoice.com.au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerschoice.com.au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/06\/Buyers-Choice-Boxed-Logo.png\",\"contentUrl\":\"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/06\/Buyers-Choice-Boxed-Logo.png\",\"width\":360,\"height\":285,\"caption\":\"Buyers Choice\"},\"image\":{\"@id\":\"https:\/\/buyerschoice.com.au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buyerschoicehomeloanadvisoryservice\",\"https:\/\/www.instagram.com\/buyerschoice_aggregation\/\",\"https:\/\/www.linkedin.com\/company\/buyers-choice-home-loan-advisory-service\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/buyerschoice.com.au\/#\/schema\/person\/79104b46f040a3b948b95e8275d6ceb2\",\"name\":\"it\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerschoice.com.au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1a511275a214385278e97a2eee0416e6a47fd1797bd463af3dacb1b0e9e27f79?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1a511275a214385278e97a2eee0416e6a47fd1797bd463af3dacb1b0e9e27f79?s=96&d=mm&r=g\",\"caption\":\"it\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 SEO copywriting hacks for brokers | Buyers Choice","description":"If you\u2019re a broker, SEO should be a key part of your marketing strategy. Not sure where to start? Our SEO copywriting tips are here to help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/","og_locale":"en_US","og_type":"article","og_title":"6 SEO copywriting hacks for brokers | Buyers Choice","og_description":"If you\u2019re a broker, SEO should be a key part of your marketing strategy. Not sure where to start? Our SEO copywriting tips are here to help.","og_url":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/","og_site_name":"Buyers Choice","article_publisher":"https:\/\/www.facebook.com\/buyerschoicehomeloanadvisoryservice","article_published_time":"2021-08-27T03:56:57+00:00","article_modified_time":"2021-12-20T21:51:05+00:00","author":"it","twitter_card":"summary_large_image","twitter_misc":{"Written by":"it","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#article","isPartOf":{"@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/"},"author":{"name":"it","@id":"https:\/\/buyerschoice.com.au\/#\/schema\/person\/79104b46f040a3b948b95e8275d6ceb2"},"headline":"SEO Copywriting tips for brokers","datePublished":"2021-08-27T03:56:57+00:00","dateModified":"2021-12-20T21:51:05+00:00","mainEntityOfPage":{"@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/"},"wordCount":1456,"commentCount":0,"publisher":{"@id":"https:\/\/buyerschoice.com.au\/#organization"},"image":{"@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#primaryimage"},"thumbnailUrl":"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/SEO-copywriting-tips-for-brokers.svg","articleSection":["Building a Better Business","Marketing for brokers","More from Buyers Choice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/","url":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/","name":"6 SEO copywriting hacks for brokers | Buyers Choice","isPartOf":{"@id":"https:\/\/buyerschoice.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#primaryimage"},"image":{"@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#primaryimage"},"thumbnailUrl":"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/SEO-copywriting-tips-for-brokers.svg","datePublished":"2021-08-27T03:56:57+00:00","dateModified":"2021-12-20T21:51:05+00:00","description":"If you\u2019re a broker, SEO should be a key part of your marketing strategy. Not sure where to start? Our SEO copywriting tips are here to help.","breadcrumb":{"@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#primaryimage","url":"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/SEO-copywriting-tips-for-brokers.svg","contentUrl":"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/08\/SEO-copywriting-tips-for-brokers.svg","width":420,"height":236.249991,"caption":"SEO Copywriting tips for brokers"},{"@type":"BreadcrumbList","@id":"https:\/\/buyerschoice.com.au\/seo-copywriting-tips-for-brokers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/buyerschoice.com.au\/"},{"@type":"ListItem","position":2,"name":"SEO Copywriting tips for brokers"}]},{"@type":"WebSite","@id":"https:\/\/buyerschoice.com.au\/#website","url":"https:\/\/buyerschoice.com.au\/","name":"Buyers Choice","description":"Buyers Choice","publisher":{"@id":"https:\/\/buyerschoice.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/buyerschoice.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/buyerschoice.com.au\/#organization","name":"Buyers Choice","url":"https:\/\/buyerschoice.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerschoice.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/06\/Buyers-Choice-Boxed-Logo.png","contentUrl":"https:\/\/buyerschoice.com.au\/wp-content\/uploads\/2021\/06\/Buyers-Choice-Boxed-Logo.png","width":360,"height":285,"caption":"Buyers Choice"},"image":{"@id":"https:\/\/buyerschoice.com.au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buyerschoicehomeloanadvisoryservice","https:\/\/www.instagram.com\/buyerschoice_aggregation\/","https:\/\/www.linkedin.com\/company\/buyers-choice-home-loan-advisory-service\/"]},{"@type":"Person","@id":"https:\/\/buyerschoice.com.au\/#\/schema\/person\/79104b46f040a3b948b95e8275d6ceb2","name":"it","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerschoice.com.au\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1a511275a214385278e97a2eee0416e6a47fd1797bd463af3dacb1b0e9e27f79?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a511275a214385278e97a2eee0416e6a47fd1797bd463af3dacb1b0e9e27f79?s=96&d=mm&r=g","caption":"it"}}]}},"_links":{"self":[{"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/posts\/5213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/comments?post=5213"}],"version-history":[{"count":0,"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/posts\/5213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/media\/5257"}],"wp:attachment":[{"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/media?parent=5213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/categories?post=5213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buyerschoice.com.au\/wp-json\/wp\/v2\/tags?post=5213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}